With a seemingly limitless world of information to explore, competition is fierce for a millisecond of attention. Capturing a visitor requires the perfect recipe to pique interest and intrigue your reader. Offer a tempting nugget to intrigue. This post has been refreshed for relevance. See the new post here.
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Is your blog hibernating? Or are your readers? Many people launch a blog without considering the commitment. Maybe you wrote a maiden perfunctory post or two when you launched your website. Or you publish something (unremarkable -- or simply dull) on occasion, to assuage your guilt. Perhaps (please, no) you have a single post on your…
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An authentic response takes more than an instant. Before clicking "like," try pausing for a moment to reflect. Then craft a response that is heartfelt, sincere and honest. That's a valuable first step toward authentic engagement.
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The crisp autumn mornings often trigger a response based in childhood to sit up and take notice. We feel the transformation from the casual and carefree summer days to the discipline of the school year. As Labor Day approaches, the phone starts to ring with business owners ready to ramp up and buckle down. ‘Tis the season…
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Start small on social media Without question, overwhelmed is the word most often used by new clients when discussing social media marketing. Crafting creative content, managing functionality changes and maintaining cadence is hard enough on a single platform (never mind on three or four). My response -- in fact, my mantra for social media -- is to…
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