"Who gets too much email?" I asked that question recently when presenting to a group. Not surprisingly, nearly every hand in the room shot up into the air. Participants broke into impassioned dialogue about overflowing in-boxes, spammers and unsubscribes. Once I regained control, I spent the next 15 minutes talking about the effectiveness of email…
Read More
Let’s face it: When considering buying products or services from your business, most potential clients will start with a review of your website. That experience can lead the visitor to gain confidence and interest in your business, or to click away and search for competitors. As the centerpiece of your online presence, your website experience must…
Read More
Do you struggle with getting your message heard? With an endless supply of content out there, breaking through has indeed become more difficult. And engagement -- getting others to pay attention long enough to explore an attached link, respond with a comment, or share your posts -- let's just say that's not easy either. So…
Read More
Content marketing is an exceptional way to demonstrate your authority and expertise. With a seemingly endless variety of platforms available, it may seem that you need to spend an extraordinary amount of time creating content to share. Most people don't have the bandwidth to constantly create new content for each platform -- nor is it…
Read More
Whether you welcome all connections or are more selective about who you welcome into your LinkedIn network, there may be times when you want to sever a LinkedIn relationship. Two options are available to enable this action: remove connection and block connection. In either case, the connection is not notified of your action taken. This…
Read More