Do you track your daily activity using a FitBit or similar device? If so, there may be times when outlier activities -- like a wobbling grocery cart -- are counted as steps. You may have wondered about the extra activity, or perhaps you are guiltily aware while treating yourself to an extra dessert (since you did all those steps!). Obviously,…
Read More
Yes, I use Facebook for business -- both my own and many clients. Facebook is the primary social platform for some clients because it's where their audience spends time online. We create events, engage socially, boost posts, run ads and leverage personal profiles and groups to increase visibility for their business page content. Still, it can be…
Read More
Creating fresh and compelling content week after week, month after month, year after year can be a challenge, to say the least. An editorial calendar can facilitate the creative process by offering a structure which helps to maintain cadence. Content themes and topics are identified in advance, providing a jump-start to the writing process. Still,…
Read More
7/11/16: This post was originally published in October 2012 and has been revamped and updated for relevance and timeliness. From home design colors to fashion trends, hottest apps to coolest vacation spots, today’s pace of change is extraordinary. It seems that technology evolves as we sleep, presenting new opportunities and challenges with each new day.…
Read More
Among a virtual sea of social platforms, Twitter was a rainbow fish. When it originally launched (incredibly, 10 years ago), it was a boldly unique platform with stringent - if esoteric - rules. Hashtags, first used by Twitter, have been embraced and adopted by most other platforms. Cryptic text-like messaging is the natural communication style…
Read More
