Time to Board The Twitter Train? It feels like there's no escaping from Twitter these days. From email signatures bearing the little Twitter icon and @something-or-other, to reality TV shows encouraging viewers to tweet votes to keep their favorites in the competition, to newscasts bearing hashtags and trending topics, it seems Twitter has become a…
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How's Your Facebook Reach? If your business Facebook page metrics show some significant drops in recent months, you're not alone. Facebook is evolving their strategy and free marketing for business doesn't play a big role. With that said, it's not necessarily appropriate to throw in the Facebook towel just yet. Rather, you need to be…
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Leverage Local Networking with Alignable Many clients express concern about the continually changing array of social networks, wondering how to keep up with the latest and greatest. My response (as well as my personal practice) is to limit use of social media, focusing on the ones where your customers are likely to participate. When I…
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Today’s post is another in our “Tidbits of Wisdom” series. These posts offer knowledge and guidance in consumable, bite-size portions, enabling you to read, process, understand and actualize the learning without taking a lot of time out of your schedule. We’ve written before about Google Analytics. Installed in the back end of your website, it…
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Making the Most of Your Website Header Location, location, location. We've all heard the expression regarding real estate, but how does it apply to your website? Since most visitors scan (rather than read) website content, a clean, uncluttered design helps direct their attention to well-placed information and images. First, identify your key conversion elements. Then…
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