Maximizing LinkedIn Effectiveness: Not A One-Time Activity In preparing for a workshop I'll be delivering this week on Conquering LinkedIn, I looked back at some website and social media metrics to see which of our blog and social media posts garnered the most views and engagement. Interestingly, one of the top posts was one I thought was a…
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A Contact page is an essential requirement for any website. After all, one of the main purposes of a website is to provide prospective customers an easy way to get in touch with you. So, aside from your email address and phone number, what other information is appropriate for your Contact page?
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Conquering LinkedIn: A Hands-On Workshop Whether you love it or hate it, professional networking is an important element of your business-building arsenal. And LinkedIn is the perfect platform to increase your credibility and enhance your visibility, both among people you've met and within your business niche. It's a great tool to help your sales team,…
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Email marketing can be a great way to communicate with present, past and potential clients. Contacts who have subscribed to your email list are warm leads who can be nurtured through your conversion funnel by providing information of value. Even if contacts on your list don't always open your newsletters, your name stays top of…
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You know your craft. You're an expert. You've been at it a while and understand the ins and outs, the potential pitfalls, the manufacturing process or delivery system, not to mention the sales cycle, channel strategy and profit margins. So writing about it should be easy - right? Often, it's not. Once you're an expert, that industry…
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