Your Favorite Posts of 2012: Content, User Experience, LinkedIn We love year-end summaries. In our constantly changing world of new apps, platforms and technologies, year-end summaries provide a great opportunity to dig out from the details and get the big picture of the significant developments over the past year. In our blog posts during 2012, we…
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We've talked often about the importance of cadence in social media. Recipients of your posts become accustomed to your schedule and grow to expect to hear from you at regular intervals. So whether it's Facebook, Twitter, LinkedIn or Instagram, and whether you post weekly or five times daily, you create an expectation that should be fulfilled with…
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How To Be Sure Your Facebook Fans See Your Posts In Their News Feed Effective Facebook marketing involves getting engagement from your fans. More than just liking your page, you want fans to comment and share your posts. But how can they engage if they don't even see your posts? A couple of months back,…
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Facebook Newbie? How to Create a Business Facebook Page While many business owners feel they should be using Facebook to promote their business, getting started can be intimidating. And with all that small business owners must accomplish on a daily basis, if something is hard it can keep getting pushed aside. At several recent workshops…
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Do you use email marketing to keep in touch with your customers? Email marketing is an effective way to maintain contact with people who have expressed an interest in you and your company. Since those on your email list have taken the step to opt-in to receive your newsletter, they are warm leads. Email marketing may be…
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