Are you more focused on getting the sandcastle steps just right, than on setting up processes to grow your business? Just nod your agreement and stop feeling guilty. When the beach and bicycle and boat are all clamoring for your attention, it's hard to be focused. In these dog days of summer especially, a more informal,…
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The year is half over. How's your business bottom line? If it's not where you hoped, it may be time to step back and reassess. Whether you're the leader of a small business or a part of a larger organization, your personal work style has a significant impact on your success. If your results to…
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Ready, Set, Learn: Customized Content Marketing Training Are you ready to stop acting like a new business? When we launch, we're often a one-person show, personally handling everything from business development to sales, customer service and marketing. But to grow into a more robust business, and bring our success and revenues to the next level,…
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New YearJump-Start: Sprint or Marathon? Photo credit: Getty images Are you a marathoner or a sprinter? Marathoners prepare for the long haul. Business leaders with a marathon mindset develop systems and processes to ensure steady and consistent forward motion over the long term. In contrast, sprinters dive right in, (more…)
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If you're running a business, more than likely you engage in some lead generation strategies to drive traffic. It's important to use your analytics to measure the effectiveness of each strategy and focus on those that deliver the most promising leads. Once you identify your top marketing strategies, consider overlaying these ideas to make them…
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