What are your key conversion goals? The question, which I ask of every client, seems like a no-brainer. The initial response: "To buy my product or services." Of course; while we may love our work, most of us are in it (at least to some degree) to earn a living. But selling is a process,…
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Leverage Local Networking with Alignable Many clients express concern about the continually changing array of social networks, wondering how to keep up with the latest and greatest. My response (as well as my personal practice) is to limit use of social media, focusing on the ones where your customers are likely to participate. When I…
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Hands-On Learning: Upcoming Social Media Workshops With last weekend's springlike weather, many of us in northern climates look forward to the end of winter, with longer days and less disruption from snow and ice storms. But as the second month of the year comes to a close, business owners are starting to get a sense…
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“I already have a personal profile on LinkedIn that I hardly use. Why do I need a company profile?” Well, for starters, in order to maximize the impact of social media, you need to use it strategically, to connect and engage with contacts, influencers, potential customers and affiliates. Use your personal LinkedIn profile to engage…
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How to Adhere to Your Priorities: Productivity Tips When asked how they are able to resist distraction and adhere to their top priorities, experts offer a variety of tools and tips. From whiteboards to timer apps, daily to-do lists to customer relationship management software, their common thread is to narrow your attention to focus on…
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