It's okay to come clean. Even while working to grow your business, do you routinely delete, ignore or mark as spam (!) those notification emails from LinkedIn? You know, the ones with messages from or news about your connections -- or people who viewed your profile and want to connect with you? While they may…
Read More
Picture this. It's a sunny autumn weekend and you're taking the kids apple-picking or to a corn maze at a local farm. Or you're headed to the beach for an invigorating walk. Perhaps you're on your way to visit with a friend who moved to a distant suburb. Exiting the highway, a scenic route brings…
Read More
If you truly want to grow your business, it's time to face reality. What's the initial impression of visitors when landing on your website? Are they able to accomplish what they came to your site for -- quickly?Is the content user-focused or internal jargon? Do you depend on visitors stumbling onto your site -- or worse,…
Read More
Ready ... Set ... Blog! Whether you want to start a blog, improve the impact of your blogging, or expand the reach of your posts, success in blogging means more than just writing an article and publishing it on your website. Blogging is a proven way to illustrate your expertise and increase your visibility, and…
Read More
Capturing the long tail In the field of search engine optimization, the long tail refers to optimizing website content for a very specific search phrase, such as insulating light filtering honeycomb shades. The idea behind this practice is that while the pool of interested prospects may be smaller, the conversion rate is substantially higher. And…
Read More
