You know your craft. You're an expert. You've been at it a while and understand the ins and outs, the potential pitfalls, the manufacturing process or delivery system, not to mention the sales cycle, channel strategy and profit margins. So writing about it should be easy - right? Often, it's not. Once you're an expert, that industry…
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How-To: Invite Facebook Friends to "Like" Your Business Facebook Page There are certain questions we hear from clients and friends pretty frequently. One relates to how to get your friends to like your Facebook business page. Our first piece of advice on that topic is to restrain from sharing too much about your business on your personal Facebook page.…
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This post has been updated for timeliness and relevance. See the new post here.
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Social Media How-To Guides New to Facebook, Twitter or LinkedIn? Posting on social media but not comfortable that you're spending your time effectively? Or have a bare-bones profile that isn't working for you? We've developed three reference guides to help improve your knowledge and comfort level with LinkedIn, Facebook and Twitter. Even if you're already using social media…
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Is Facebook Worth Your Time? For most businesses, marketing is necessary to achieve growth. Whether you are doing the work yourself or paying someone to handle your marketing, you want to be sure that your investment is working for you. Online metrics are available to help you determine the effectiveness of your marketing efforts. For…
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