Step off the gerbil wheel (photo credit: Flickr) Yep, it's January -- resolution time. Whether you are a resolutions believer or can't be bothered, the start of a new year provides a fitting opportunity to assess your past activities and commit to greater effectiveness going forward. Reflecting on the past year of long hours without much downtime, many business…
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It's been a busy year. We are taking a break to enjoy family and friends, to reflect on the year that is coming to a close, and to replenish and rejuvenate. If you're a quick study in reflecting and are ready to jump-start the new year, we offer this post for inspiration: Making Your Vision A…
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Can you answer yes to these five questions? Does your online presence convey a unique value that distinguishes your business from all others? Is your content credible, compelling and keyword-rich, yet understandable by potential clients? Are you leveraging on-page and off-page SEO to attract search engines and rank in search results? Is your website architecture intuitive and does it guide your…
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The crisp autumn mornings often trigger a response based in childhood to sit up and take notice. We feel the transformation from the casual and carefree summer days to the discipline of the school year. As Labor Day approaches, the phone starts to ring with business owners ready to ramp up and buckle down. ‘Tis the season…
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Start small on social media Without question, overwhelmed is the word most often used by new clients when discussing social media marketing. Crafting creative content, managing functionality changes and maintaining cadence is hard enough on a single platform (never mind on three or four). My response -- in fact, my mantra for social media -- is to…
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