Even those who are highly interested may at times prefer to remain anonymous, to observe from a distance. Allow a prospect to be a fly on the wall.
Read More
How do you explain your business to a prospective client? Do you launch into a prepared sales pitch, infused with industry parlance -- or do you try to simplify to make your offerings relatable to a non-expert? Editing the tech-speak without dumbing down your value is a tricky balance.
Read More
Is a Contact form really necessary? In contrast with a Contact Us page, a Contact form is interactive and can enhance your business development.
Read More
Remember the movie The Incredibles? It's a highly entertaining animated film about a family of superheroes who attempt to hide their powers and live a quiet suburban life, in accordance with a government mandate. Each family member has their own unique superpower, which assist them in their adventures fighting evil. In their mundane alter-ego lives,…
Read More
March Madness is upon us, and there are more similarities between this premier NCAA basketball championship and competing in business than you might anticipate.
Read More
