Content creation is not an easy task. Crafting a well-honed, balanced and informed blog post or article takes time, care and frankly, a lot of editing. As explained in our post about creating compelling content, concise copy is more effective and respectful of your audience, but more difficult to write. Credible and original content is…
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Only 20 years ago, web design was the realm of the most technical of techies. With today's accessible CMS (content management system) platforms like WordPress, site owners can dabble -- or dig in and get their hands dirty. (Before taking on developing your own site, read this DIY warning) Whether you're all-in to build a WordPress…
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Let's do some show and tell. Do an online search for a topic that's covered on your website. Not your company name, but rather, a product or service that you offer, or something you've blogged about. Do your website pages or blog posts appear on the search results pages? If yes (so far, so good!),…
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Do you struggle with getting your message heard? With an endless supply of content out there, breaking through has indeed become more difficult. And engagement -- getting others to pay attention long enough to explore an attached link, respond with a comment, or share your posts -- let's just say that's not easy either. So…
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