Let's do some show and tell. Do an online search for a topic that's covered on your website. Not your company name, but rather, a product or service that you offer, or something you've blogged about. Do your website pages or blog posts appear on the search results pages? If yes (so far, so good!),…
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As the year's end approaches, we like to reflect back, focusing on successes and noting those pesky "opportunities" for doing better in the new year. While there's not always enduring discipline around personal resolutions, from a business perspective we engage in intentional reflection. Similar to applying marketing intelligence to inform future marketing efforts, intentional reflection…
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There was a time when establishing a domain name for your business as easy as adding "dot com" to your business name. Nowadays, most business names are decided only after an extensive online search to find an attractive and available domain. Selecting your domain name -- or website address -- takes time, consideration and a…
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Google has changed the rules again. Not a search algorithm change this time, but rather a shift in the display of results for local searches. Prior to the recent change, a general search such as "hardware stores haverhill ma" would return a display of seven results. Each of the top results (known in the SEO…
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Are you more focused on getting the sandcastle steps just right, than on setting up processes to grow your business? Just nod your agreement and stop feeling guilty. When the beach and bicycle and boat are all clamoring for your attention, it's hard to be focused. In these dog days of summer especially, a more informal,…
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