Marketing Intelligence: How To Use Twitter Notifications Do you use Twitter for business? If so, do you know whether it's paying off? By engaging strategically within your niche with target connections and industry leaders, you can grow your authority and influence within Twitter and drive traffic to your business. Not just on "transmit" Engaging strategically…
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3 Ways To Break Through Information Overload The investors on TV’s Shark Tank often balk at investing in entrepreneurs who present a single product, noting they are not ready for investors with the words, "It’s a product, not a company." While many businesses – those seeking investors as well as self-funded businesses – start with…
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The Good, The Bad and the Ugly of LinkedIn Endorsements The good, the bad and the ugly As evidenced by our fairly sizable inventory of past posts about LinkedIn, we're big believers. While not every aspect is perfect, for the most part it's a valuable, robust platform for increasing credibility and visibility through networking. Today's…
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New YearJump-Start: Sprint or Marathon? Photo credit: Getty images Are you a marathoner or a sprinter? Marathoners prepare for the long haul. Business leaders with a marathon mindset develop systems and processes to ensure steady and consistent forward motion over the long term. In contrast, sprinters dive right in, (more…)
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So you've taken the plunge and created a profile on LinkedIn. In no time, you'll be wondering why you waited so long. Hopefully as part of the process to create your profile, you uploaded a good photo and crafted succinct, keyword-rich descriptions of your expertise, roles and experience. All elements of your profile contribute to…
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