How's Your Facebook Reach? If your business Facebook page metrics show some significant drops in recent months, you're not alone. Facebook is evolving their strategy and free marketing for business doesn't play a big role. With that said, it's not necessarily appropriate to throw in the Facebook towel just yet. Rather, you need to be…
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Leverage Local Networking with Alignable Many clients express concern about the continually changing array of social networks, wondering how to keep up with the latest and greatest. My response (as well as my personal practice) is to limit use of social media, focusing on the ones where your customers are likely to participate. When I…
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Hands-On Learning: Upcoming Social Media Workshops With last weekend's springlike weather, many of us in northern climates look forward to the end of winter, with longer days and less disruption from snow and ice storms. But as the second month of the year comes to a close, business owners are starting to get a sense…
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“I already have a personal profile on LinkedIn that I hardly use. Why do I need a company profile?” Well, for starters, in order to maximize the impact of social media, you need to use it strategically, to connect and engage with contacts, influencers, potential customers and affiliates. Use your personal LinkedIn profile to engage…
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Raising the Effectiveness Bar As we turn the page on the current year, we need to look back and forward at the same time: back to understand which tactics have been most effective in the past year, and forward to raise the bar on creative ways to leverage what we've learned to achieve even greater…
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