How-To: Using Twitter Search & Hashtags “I just don’t get it …” It’s a common sentiment when first starting out on Twitter. New users often rely on a review of their home feed to get a sense of what’s being posted by the accounts they follow. Even if it's productive initially, this approach quickly gets…
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Making Sense of a Zillion Tweets: Using Twitter Lists Non-aficionados of Twitter are often overwhelmed with the notion of millions of users sharing all sorts of inane information, creating a flood of useless chatter. While some do indeed tweet about their initial cup of coffee, today's users are increasingly using the platform to cultivate relationships…
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Maximizing LinkedIn Effectiveness: Not A One-Time Activity In preparing for a workshop I'll be delivering this week on Conquering LinkedIn, I looked back at some website and social media metrics to see which of our blog and social media posts garnered the most views and engagement. Interestingly, one of the top posts was one I thought was a…
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Conquering LinkedIn: A Hands-On Workshop Whether you love it or hate it, professional networking is an important element of your business-building arsenal. And LinkedIn is the perfect platform to increase your credibility and enhance your visibility, both among people you've met and within your business niche. It's a great tool to help your sales team,…
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How-To: Invite Facebook Friends to "Like" Your Business Facebook Page There are certain questions we hear from clients and friends pretty frequently. One relates to how to get your friends to like your Facebook business page. Our first piece of advice on that topic is to restrain from sharing too much about your business on your personal Facebook page.…
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