Creating An Immediate Impact Online As the new year approaches we're encouraged to reflect on strategies for self-improvement, doing more good, having a positive outlook or creating a better impression. As business owners, we should be considering the same opportunities for our companies. Consider whether you are capitalizing on each of your business assets -- including…
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Google's Search Algorithm Hummingbird: SEO Meets User Experience Gone are the days of trying to figure out a way to get the information we need. Whether we turn to social media, search or Siri, we simply beckon and are provided with more data than we can imagine using. Improving the relevance and usefulness of that data is the arena of…
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A Contact page is an essential requirement for any website. After all, one of the main purposes of a website is to provide prospective customers an easy way to get in touch with you. So, aside from your email address and phone number, what other information is appropriate for your Contact page?
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You know your craft. You're an expert. You've been at it a while and understand the ins and outs, the potential pitfalls, the manufacturing process or delivery system, not to mention the sales cycle, channel strategy and profit margins. So writing about it should be easy - right? Often, it's not. Once you're an expert, that industry…
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Do you feel awkward or self-conscious about your website's About page? Understandable -- it can be difficult to sell yourself. But the About page is among the most often viewed website pages, and a robust and well-articulated page conveys credibility. Think of your About page as part resume, part scrapbook with a bit of personality thrown…
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