Online shopping has become a way of life. For many, the motivation is convenience or product depth; others simply prefer to peruse online photos rather than stroll store aisles. Of course, some demographics do more shopping online, and certain products and services are purchased online more readily. (more…)
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A Usability Checklist From home design colors to fashion trends, hottest apps to coolest vacation spots, today’s pace of change is extraordinary. It seems that technology evolves as we sleep, presenting new opportunities and challenges with each new day. Staying abreast of changes in search algorithms, software updates and social platforms can be dizzying even…
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“Just Google it.” It's a common reaction when we need to purchase an item, get information or learn about a topic. And so we search (on Google or another browser), and miraculously we are presented with pages of links to information. Some of the links, we know, are paid advertising. Some of us choose those links…
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What's In A Font? When you have roughly three seconds to convince a website visitor that your site is of value to them, everything matters. Big things -- like ensuring your message comes through clearly and quickly. Little details -- like and layout and readability. Lack of attention to these details can mean a poor user experience, leading…
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