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May 24
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Banish tech-speak | Online Amplify blog

5 Tips to Banish Tech-Speak

By "How To" Series, Business development, Business Tips, Content, Frequently Asked Questions, Marketing Strategy, Online Presence, Tidbits of Wisdom, Usability No Comments
How do you explain your business to a prospective client? Do you launch into a prepared sales pitch, infused with industry parlance -- or do you try to simplify to make your offerings relatable to a non-expert? Editing the tech-speak without dumbing down your value is a tricky balance.
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Aug 12
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Say What? 5 Tips to Avoid Tech-Speak

By "How To" Series, Business Tips, Content, Usability, Website Optimization One Comment
You know your craft. You're an expert. You've been at it a while and understand the ins and outs, the potential pitfalls, the manufacturing process or delivery system, not to mention the sales cycle, channel strategy and profit margins. So writing about it should be easy - right? Often, it's not. Once you're an expert, that industry…
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