Google’s algorithm ranks queries for singular and plural versions of the same search phrase differently. Generally, users conducting plural form searches are in the information gathering phase, while those searching using a singular keyword have moved beyond initial research to the purchasing phase.
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Demystify posts offer background, context and straightforward explanations for web non-techies. This post focuses on website crawling, indexing and ranking.
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If your website isn’t yet mobile-responsive, it’s time to act. As a business owner, we understand firsthand that staying on top of everything is a daily challenge. And the rapid speed of technology changes doesn't help. But of all of the business initiatives to choose from, your website isn’t one that should be deferred to tackle…
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Getting on page 1 of search results is the goal of most businesses, but it's not a simple effort. The art of search engine optimization (SEO) involves many factors in a continually evolving mix. From inbound links to metatags, site traffic to authority, social engagement to keyword-rich content, the list is extensive. The goal for…
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Google's Search Algorithm Hummingbird: SEO Meets User Experience Gone are the days of trying to figure out a way to get the information we need. Whether we turn to social media, search or Siri, we simply beckon and are provided with more data than we can imagine using. Improving the relevance and usefulness of that data is the arena of…
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