While it’s basic human nature to see the world through our own filters, relying exclusively on a personal perspective can limit your business success.
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While today's quests for information generally begin with an online search, the actual nuances of that search can vary widely. Some searchers are strongly channel-centric, commencing their information quests directly on their preferred channel. For those on a "how-to" search, that channel is most often YouTube. Learn how to add clickable calls to action (cards)…
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For us, Facebook Business Suite appeared several weeks ago without any warning or notification. When attempting to schedule a post, a new tab opened into the Business Suite with a cryptic and rather half-baked explanation. Navigating within an account, this same awkward jump page was displayed each time we tried to view published or scheduled…
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Digging into the data to assess the effectiveness of your social media marketing can be a challenge. Making sense of vague terms like Impressions, Reach and Views can be like trying to find your way through the fog.
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How did I end up with multiple LinkedIn accounts? There are many ways it can happen: Perhaps you created an account using a nickname and can’t find it when searching on your given name. Or after not using LinkedIn for a while, you couldn’t recall your login password and it was quicker to just create…
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