Start small on social media Without question, overwhelmed is the word most often used by new clients when discussing social media marketing. Crafting creative content, managing functionality changes and maintaining cadence is hard enough on a single platform (never mind on three or four). My response -- in fact, my mantra for social media -- is to…
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Free downloadable guide Pinterest is a highly visual social media platform that's growing in popularity. Since user content is primarily image-based, early adopters of Pinterest tended to be focused on certain industries with a visual bent, such as food, fashion, DIY gifts and design. As the platform has evolved and adoption increased, Pinterest is starting…
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In the world of social media, if you blink, you might miss something. While the polling feature on Twitter launched a mere three months ago, it's already been updated a couple of times. The enhancements provide users more control and greater functionality to solicit actionable feedback, nudging the feature from primarily playful to a business…
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As the year's end approaches, we like to reflect back, focusing on successes and noting those pesky "opportunities" for doing better in the new year. While there's not always enduring discipline around personal resolutions, from a business perspective we engage in intentional reflection. Similar to applying marketing intelligence to inform future marketing efforts, intentional reflection…
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Where did the time go? When engaging in social media, it's so easy to get sidetracked. With all good intentions, you sign in to a platform with a specific game plan and 30 minutes later you're deep into posts that (while they may be informative and interesting) have little relevance to your original goal. Strong…
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