Maximizing LinkedIn Effectiveness: Not A One-Time Activity In preparing for a workshop I'll be delivering this week on Conquering LinkedIn, I looked back at some website and social media metrics to see which of our blog and social media posts garnered the most views and engagement. Interestingly, one of the top posts was one I thought was a…
Read More
This post has been updated for timeliness and relevance. See the new post here.
Read More
Social Media In the Face of Tragedy: Is There a Right Way? BAA.org Words usually flow easily for me - a fact which makes sense considering my line of work -- but I struggled over the past week in attempts to write this post. How many synonyms are there for horror, depleted, despair? To say…
Read More
We've talked often about the importance of cadence in social media. Recipients of your posts become accustomed to your schedule and grow to expect to hear from you at regular intervals. So whether it's Facebook, Twitter, LinkedIn or Instagram, and whether you post weekly or five times daily, you create an expectation that should be fulfilled with…
Read More
Facebook Newbie? How to Create a Business Facebook Page While many business owners feel they should be using Facebook to promote their business, getting started can be intimidating. And with all that small business owners must accomplish on a daily basis, if something is hard it can keep getting pushed aside. At several recent workshops…
Read More
