Blogging is one of the best ways to demonstrate credibility and drive targeted traffic to your website. While highly effective, this fact is hardly a secret, which is why upon conducting a search on nearly any topic, you can find a blog post or two (or twenty). So you need to do everything possible to…
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Event Review: Boston User Experience (UXPA) Annual Conference Last week I attended the annual conference for the Boston Chapter of the User Experience Professionals Association (UXPA). The conference offers members an opportunity to learn about new techniques, tools and research, as well as a venue to converse with other user experience professionals. The schedule provided…
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Raising the Effectiveness Bar As we turn the page on the current year, we need to look back and forward at the same time: back to understand which tactics have been most effective in the past year, and forward to raise the bar on creative ways to leverage what we've learned to achieve even greater…
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Creating An Immediate Impact Online As the new year approaches we're encouraged to reflect on strategies for self-improvement, doing more good, having a positive outlook or creating a better impression. As business owners, we should be considering the same opportunities for our companies. Consider whether you are capitalizing on each of your business assets -- including…
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Google's Search Algorithm Hummingbird: SEO Meets User Experience Gone are the days of trying to figure out a way to get the information we need. Whether we turn to social media, search or Siri, we simply beckon and are provided with more data than we can imagine using. Improving the relevance and usefulness of that data is the arena of…
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