With canned content, your business is nearly indistinguishable from your competitor's. There are times when it's really hard to bite your tongue. I had one of those moments during a recent conversation with a new client. While discussing their current marketing tactics and how we could improve their effectiveness, the client mentioned that they use email…
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The speed and complexity of changes in the technology marketing space is indeed overwhelming. Just when you get comfortable with a routine, the rules change or there's some new hot platform that is delivering better results. With free trials and little commitment required to get started, it seems there is little risk to taking the…
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Let’s face it: When considering buying products or services from your business, most potential clients will start with a review of your website. That experience can lead the visitor to gain confidence and interest in your business, or to click away and search for competitors. As the centerpiece of your online presence, your website experience must…
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