It's okay to come clean. Even while working to grow your business, do you routinely delete, ignore or mark as spam (!) those notification emails from LinkedIn? You know, the ones with messages from or news about your connections -- or people who viewed your profile and want to connect with you? While they may…
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Time to Board The Twitter Train? It feels like there's no escaping from Twitter these days. From email signatures bearing the little Twitter icon and @something-or-other, to reality TV shows encouraging viewers to tweet votes to keep their favorites in the competition, to newscasts bearing hashtags and trending topics, it seems Twitter has become a…
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Maximizing LinkedIn Effectiveness: Not A One-Time Activity In preparing for a workshop I'll be delivering this week on Conquering LinkedIn, I looked back at some website and social media metrics to see which of our blog and social media posts garnered the most views and engagement. Interestingly, one of the top posts was one I thought was a…
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Conquering LinkedIn: A Hands-On Workshop Whether you love it or hate it, professional networking is an important element of your business-building arsenal. And LinkedIn is the perfect platform to increase your credibility and enhance your visibility, both among people you've met and within your business niche. It's a great tool to help your sales team,…
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Workshop: Using Facebook & Twitter for Business Can using Facebook and Twitter really help my business? Which platform should I be on? How do I get others to “follow” me on Twitter or “like” my Facebook page? If you've struggled with these questions and need to understand why social media marketing is critical to…
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