The speed and complexity of changes in the technology marketing space is indeed overwhelming. Just when you get comfortable with a routine, the rules change or there's some new hot platform that is delivering better results. With free trials and little commitment required to get started, it seems there is little risk to taking the…
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One of the many powerful benefits of blogging is the unique keyword-rich URL of each post. These posts not only increase your online footprint, but also demonstrate authority and signal search engines that your site has fresh relevant content to be shared. But blogging isn't for the faint of heart. Perhaps you don't write easily.…
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Let's do some show and tell. Do an online search for a topic that's covered on your website. Not your company name, but rather, a product or service that you offer, or something you've blogged about. Do your website pages or blog posts appear on the search results pages? If yes (so far, so good!),…
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If you truly want to grow your business, it's time to face reality. What's the initial impression of visitors when landing on your website? Are they able to accomplish what they came to your site for -- quickly?Is the content user-focused or internal jargon? Do you depend on visitors stumbling onto your site -- or worse,…
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Keeping up with fresh blog posts can be like staying on a diet. For some, it's a routine, like a kale smoothie for breakfast. For others it's a constant struggle. While processes and systems like an editorial calendar help maintain cadence, a change in blog format can be energizing. Gain attention with a fresh approach…
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