Hands-On Learning: Upcoming Social Media Workshops With last weekend's springlike weather, many of us in northern climates look forward to the end of winter, with longer days and less disruption from snow and ice storms. But as the second month of the year comes to a close, business owners are starting to get a sense…
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Getting on page 1 of search results is the goal of most businesses, but it's not a simple effort. The art of search engine optimization (SEO) involves many factors in a continually evolving mix. From inbound links to metatags, site traffic to authority, social engagement to keyword-rich content, the list is extensive. The goal for…
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“I already have a personal profile on LinkedIn that I hardly use. Why do I need a company profile?” Well, for starters, in order to maximize the impact of social media, you need to use it strategically, to connect and engage with contacts, influencers, potential customers and affiliates. Use your personal LinkedIn profile to engage…
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How to Adhere to Your Priorities: Productivity Tips When asked how they are able to resist distraction and adhere to their top priorities, experts offer a variety of tools and tips. From whiteboards to timer apps, daily to-do lists to customer relationship management software, their common thread is to narrow your attention to focus on…
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Raising the Effectiveness Bar As we turn the page on the current year, we need to look back and forward at the same time: back to understand which tactics have been most effective in the past year, and forward to raise the bar on creative ways to leverage what we've learned to achieve even greater…
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