Creating An Immediate Impact Online As the new year approaches we're encouraged to reflect on strategies for self-improvement, doing more good, having a positive outlook or creating a better impression. As business owners, we should be considering the same opportunities for our companies. Consider whether you are capitalizing on each of your business assets -- including…
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How-To: Using Twitter Search & Hashtags “I just don’t get it …” It’s a common sentiment when first starting out on Twitter. New users often rely on a review of their home feed to get a sense of what’s being posted by the accounts they follow. Even if it's productive initially, this approach quickly gets…
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Making Sense of a Zillion Tweets: Using Twitter Lists Non-aficionados of Twitter are often overwhelmed with the notion of millions of users sharing all sorts of inane information, creating a flood of useless chatter. While some do indeed tweet about their initial cup of coffee, today's users are increasingly using the platform to cultivate relationships…
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Tidbits of Wisdom: The Power of Your Inner Circle Business owners wear many hats. Particularly in the first several years, your business may be a one-person show, where you are personally handling everything from managing client contact information to invoicing and shopping for printer paper. It’s common to feel isolated or overwhelmed if you don’t seek…
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Google's Search Algorithm Hummingbird: SEO Meets User Experience Gone are the days of trying to figure out a way to get the information we need. Whether we turn to social media, search or Siri, we simply beckon and are provided with more data than we can imagine using. Improving the relevance and usefulness of that data is the arena of…
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