An authentic response takes more than an instant. Before clicking "like," try pausing for a moment to reflect. Then craft a response that is heartfelt, sincere and honest. That's a valuable first step toward authentic engagement.
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The crisp autumn mornings often trigger a response based in childhood to sit up and take notice. We feel the transformation from the casual and carefree summer days to the discipline of the school year. As Labor Day approaches, the phone starts to ring with business owners ready to ramp up and buckle down. ‘Tis the season…
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Yes, I use Facebook for business -- both my own and many clients. Facebook is the primary social platform for some clients because it's where their audience spends time online. We create events, engage socially, boost posts, run ads and leverage personal profiles and groups to increase visibility for their business page content. Still, it can be…
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7/11/16: This post was originally published in October 2012 and has been revamped and updated for relevance and timeliness. From home design colors to fashion trends, hottest apps to coolest vacation spots, today’s pace of change is extraordinary. It seems that technology evolves as we sleep, presenting new opportunities and challenges with each new day.…
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The speed and complexity of changes in the technology marketing space is indeed overwhelming. Just when you get comfortable with a routine, the rules change or there's some new hot platform that is delivering better results. With free trials and little commitment required to get started, it seems there is little risk to taking the…
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