You know your craft. You're an expert. You've been at it a while and understand the ins and outs, the potential pitfalls, the manufacturing process or delivery system, not to mention the sales cycle, channel strategy and profit margins. So writing about it should be easy - right? Often, it's not. Once you're an expert, that industry…
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Today's post about Google Analytics referral sources is our first in a new feature called "Tidbits of Wisdom." We understand that business owners are overwhelmed, to say the least. Growing your business while working in it is a challenge and it can be difficult to see the big picture. Days, weeks, even months can pass while you…
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20 Quick Ways To Promote Your Event Events can be a great way to increase visibility for your business and showcase your knowledge. Often these events are free or at minimal cost for attendees. To be sure your time is well invested, you need to maximize your attendance of potential future customers. How to do that?…
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In the first post in this series, we reviewed how an editorial calendar can provide some needed structure for maintaining blog posting cadence. We suggested using a chart or spreadsheet to document categories, or content themes. Hopefully you found some time to do the recommended follow up, creating your own chart of possible blog categories,…
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How do you avoid having that great blog post idea fly out of your head as quickly as it popped in? It's a matter of creating a structure to make content publication a simpler task. We use an editorial calendar.
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