Today's post about Google Analytics referral sources is our first in a new feature called "Tidbits of Wisdom." We understand that business owners are overwhelmed, to say the least. Growing your business while working in it is a challenge and it can be difficult to see the big picture. Days, weeks, even months can pass while you…
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Is Facebook Worth Your Time? For most businesses, marketing is necessary to achieve growth. Whether you are doing the work yourself or paying someone to handle your marketing, you want to be sure that your investment is working for you. Online metrics are available to help you determine the effectiveness of your marketing efforts. For…
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Your Favorite Posts of 2012: Content, User Experience, LinkedIn We love year-end summaries. In our constantly changing world of new apps, platforms and technologies, year-end summaries provide a great opportunity to dig out from the details and get the big picture of the significant developments over the past year. In our blog posts during 2012, we…
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Do you use email marketing to keep in touch with your customers? Email marketing is an effective way to maintain contact with people who have expressed an interest in you and your company. Since those on your email list have taken the step to opt-in to receive your newsletter, they are warm leads. Email marketing may be…
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As a business owner or manager, there are always more tasks to complete than time to do them. Wouldn't it be great to know which marketing efforts are driving website traffic? Would you be less frustrated with posting Facebook if you knew it was sending visitors every week? Might you be more motivated to post your…
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