Workshop: Using Facebook & Twitter for Business Can using Facebook and Twitter really help my business? Which platform should I be on? How do I get others to “follow” me on Twitter or “like” my Facebook page? If you've struggled with these questions and need to understand why social media marketing is critical to…
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How did I end up with two or more LinkedIn accounts? There are many ways it can happen: Perhaps you created an account using a nickname and can't find it when searching on your given name. Or after not using LinkedIn for a while, you can't recall your login password and figured it was quicker to…
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Your Favorite Posts of 2012: Content, User Experience, LinkedIn We love year-end summaries. In our constantly changing world of new apps, platforms and technologies, year-end summaries provide a great opportunity to dig out from the details and get the big picture of the significant developments over the past year. In our blog posts during 2012, we…
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We've talked often about the importance of cadence in social media. Recipients of your posts become accustomed to your schedule and grow to expect to hear from you at regular intervals. So whether it's Facebook, Twitter, LinkedIn or Instagram, and whether you post weekly or five times daily, you create an expectation that should be fulfilled with…
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How To Be Sure Your Facebook Fans See Your Posts In Their News Feed Effective Facebook marketing involves getting engagement from your fans. More than just liking your page, you want fans to comment and share your posts. But how can they engage if they don't even see your posts? A couple of months back,…
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