Content marketing is an exceptional way to demonstrate your authority and expertise. With a seemingly endless variety of platforms available, it may seem that you need to spend an extraordinary amount of time creating content to share. Most people don't have the bandwidth to constantly create new content for each platform -- nor is it…
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Do you know someone who takes forever to tell a story? Despite their best intentions, they wander off on endless tangents and digress with irrelevant details. By the time it's completed, the point of their story is long lost. While in a social setting a series of polite nods may be the norm, online disdain…
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Today’s post is another in our “Tidbits of Wisdom” series. These posts offer knowledge and guidance in consumable, bite-size portions, enabling you to read, process, understand and actualize the learning without taking a lot of time out of your schedule. We’ve written before about Google Analytics. Installed in the back end of your website, it…
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You know your craft. You're an expert. You've been at it a while and understand the ins and outs, the potential pitfalls, the manufacturing process or delivery system, not to mention the sales cycle, channel strategy and profit margins. So writing about it should be easy - right? Often, it's not. Once you're an expert, that industry…
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How do you avoid having that great blog post idea fly out of your head as quickly as it popped in? It's a matter of creating a structure to make content publication a simpler task. We use an editorial calendar.
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