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Oct 19
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long tail

The Long Tail Of Event Promotion

By Business development, Business Tips, Content, Events, Marketing Strategy No Comments
Capturing the long tail In the field of search engine optimization, the long tail refers to optimizing website content for a very specific search phrase, such as insulating light filtering honeycomb shades. The idea behind this practice is that while the pool of interested prospects may be smaller, the conversion rate is substantially higher. And…
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Aug 10
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Yield To Distraction

By Business development, Business Tips, Content, Email Marketing, Lead Generation, Marketing Analytics, Search Engine Optimization, Social Media No Comments
Are you more focused on getting the sandcastle steps just right, than on setting up processes to grow your business? Just nod your agreement and stop feeling guilty. When the beach and bicycle and boat are all clamoring for your attention, it's hard to be focused. In these dog days of summer especially, a more informal,…
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