As the power of content marketing gains recognition, more businesses are turning to blogging as a key lead generation strategy. Blogging allows you to demonstrate your expertise and gain visibility by sharing in a variety of venues where your target client spends time online. Don't even consider blogging unless ... First things first. The most…
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Ready, Set, Learn: Customized Content Marketing Training Are you ready to stop acting like a new business? When we launch, we're often a one-person show, personally handling everything from business development to sales, customer service and marketing. But to grow into a more robust business, and bring our success and revenues to the next level,…
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Do you know someone who takes forever to tell a story? Despite their best intentions, they wander off on endless tangents and digress with irrelevant details. By the time it's completed, the point of their story is long lost. While in a social setting a series of polite nods may be the norm, online disdain…
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Blogging is one of the most effective ways to drive targeted traffic to your website. With well-written, informative posts, you demonstrate depth of knowledge in your niche and increase the impact of your online footprint. To maximize the benefits from your blog, we're providing an A to Z list of best practices and tips to…
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You know your craft. You're an expert. You've been at it a while and understand the ins and outs, the potential pitfalls, the manufacturing process or delivery system, not to mention the sales cycle, channel strategy and profit margins. So writing about it should be easy - right? Often, it's not. Once you're an expert, that industry…
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