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Marketing Strategy

Dec 11
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Frequently Asked Questions: Great & Powerful

By Business development, Business Tips, Lead Generation, Marketing Strategy, Search Engine Optimization, Website Optimization 2 Comments
Take a deep breath and follow Dorothy's approach when she desperately wanted to return to Kansas. Rather than "there's no place like home," your phrase to repeat three times (and make your mantra) is: I will keep my website fresh Evolving as your business grows and changes, your website should be a living thing. The changes may be minor…
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Jun 28
Love0

Canned Content Is For The Birds

By Business Tips, Email Marketing, Marketing Strategy, Website Optimization 2 Comments
With canned content, your business is nearly indistinguishable from your competitor's. There are times when it's really hard to bite your tongue. I had one of those moments during a recent conversation with a new client. While discussing their current marketing tactics and how we could improve their effectiveness, the client mentioned that they use email…
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