Business owners wear many hats. Particularly in the first several years, your business may be a one-person show, where you are personally handling everything from managing client contact information to invoicing and shopping for printer paper. It’s common to feel isolated or overwhelmed if you don’t seek support systems. While a spouse or friend can offer…
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Do you track your daily activity using a FitBit or similar device? If so, there may be times when outlier activities -- like a wobbling grocery cart -- are counted as steps. You may have wondered about the extra activity, or perhaps you are guiltily aware while treating yourself to an extra dessert (since you did all those steps!). Obviously,…
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Yes, I use Facebook for business -- both my own and many clients. Facebook is the primary social platform for some clients because it's where their audience spends time online. We create events, engage socially, boost posts, run ads and leverage personal profiles and groups to increase visibility for their business page content. Still, it can be…
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Creating fresh and compelling content week after week, month after month, year after year can be a challenge, to say the least. An editorial calendar can facilitate the creative process by offering a structure which helps to maintain cadence. Content themes and topics are identified in advance, providing a jump-start to the writing process. Still,…
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Let's do some show and tell. Do an online search for a topic that's covered on your website. Not your company name, but rather, a product or service that you offer, or something you've blogged about. Do your website pages or blog posts appear on the search results pages? If yes (so far, so good!),…
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