Do you struggle with getting your message heard? With an endless supply of content out there, breaking through has indeed become more difficult. And engagement -- getting others to pay attention long enough to explore an attached link, respond with a comment, or share your posts -- let's just say that's not easy either. So…
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Whether you welcome all connections or are more selective about who you welcome into your LinkedIn network, there may be times when you want to sever a LinkedIn relationship. Two options are available to enable this action: remove connection and block connection. In either case, the connection is not notified of your action taken. This…
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3 Ways To Break Through Information Overload The investors on TV’s Shark Tank often balk at investing in entrepreneurs who present a single product, noting they are not ready for investors with the words, "It’s a product, not a company." While many businesses – those seeking investors as well as self-funded businesses – start with…
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Leverage Local Networking with Alignable Many clients express concern about the continually changing array of social networks, wondering how to keep up with the latest and greatest. My response (as well as my personal practice) is to limit use of social media, focusing on the ones where your customers are likely to participate. When I…
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Raising the Effectiveness Bar As we turn the page on the current year, we need to look back and forward at the same time: back to understand which tactics have been most effective in the past year, and forward to raise the bar on creative ways to leverage what we've learned to achieve even greater…
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